• Project Type: Print Design
  • Goals and Constraints: Create a unified poster campaign for Mesa elementary school illustrating the positive values of: safety, respect, kindness, and responsibility. Only the tagline for kindness had been determined: 'kindness is growing at Mesa.'
  • Solution: Chose the versatile symbols of hands and trees to keep the future direction of the campaign open (when other taglines were determined). Visually link each value to a memorable tree image or a hand gesture.
  • Skills Used: Illustrator, Photoshop, photography